Green Point Success Story – Empowering Local Food Systems with Innovation & Blockchain 

Zelena točka Trans (Green Point) is a dynamic distribution center based in Pomurje, Slovenia, specializing in the operation of a short food supply chain (SFSC) network that delivers local, fresh, and healthy food to a wide range of consumers—including households, public institutions (schools, kindergartens, hospitals), and the HORECA sector. 

Established in 2018, this SME was created with a clear mission: to connect local farmers directly with end-consumers, ensuring transparent, fair, and sustainable access to local produce. Since then, Green Point has grown into a regional leader in sustainable food distribution, embracing the Living Lab model to pilot and implement innovative technologies and business practices relevant to smart villages and rural development. 

One of Green Point’s key innovation pillars is the demonstration of a blockchain-based traceability system, developed and delivered by ITC – Innovation Technology Cluster Murska Sobota, in collaboration with DIH AGRIFOOD and the University of Maribor – Faculty of Electrical Engineering and Computer Science. This system is working in real-life short food supply chains, offering a new level of trust, transparency, and traceability for both producers and consumers. 

As an active partner in the TRUSTFOOD project, Green Point has further strengthened its innovation potential by participating in specialized blockchain training courses.  

The TRUSTFOOD training has enabled Green Point’s team to gain advanced digital skills, empowering them to better understand and implement blockchain solutions within their daily operations. This upskilling ensures that Green Point remains at the forefront of digital transformation in the food supply chain, supporting its long-term mission of promoting safe, local, and transparent food systems. 

Through its continuous commitment to innovation, sustainability, and education, Green Point exemplifies how small businesses in rural areas can leverage emerging technologies to build resilient, smart, and community-centered food ecosystems. 

REZOS Brands Success Story

Rezos Brands Success Story

As the coordinator of the EU-funded TRUST-FOOD project, Rezos Brands brings a wealth of experience and dedication to innovation in the food sector. Founded in Greece, Rezos has established itself as a trusted provider of high-quality food products and an advocate for transparency and safety within the supply chain.

Through the TRUST-FOOD initiative, Rezos has spearheaded a transformative journey to equip its workforce with advanced blockchain skills tailored to the food industry, focusing on traceability, transparency, and supply chain security.

This structured training program with key on site courses delivery provides Rezos’ team with access to specialized modules covering blockchain applications, data protection, and digital compliance. This upskilling aligns seamlessly with Rezos’ mission to build trust with suppliers and customers while staying at the forefront of digital innovation in the agrifood sector.

Overall, the TRUST-FOOD training will not only elevate the skills of Rezos’ workforce but also reinforce the company’s reputation as a leader in digital innovation within the food industry. By actively participating in this training, Rezos exemplifies how businesses can harness advanced digital skills to transform traditional sectors, achieving greater transparency, safety, and customer confidence in the food supply chain.