In a significant stride towards digital transformation in the agri-food sector, Smart Agro Hub proudly represented the TRUSTFOOD project at the BEYOND 2025 Expo, held in Athens. This premier technology and innovation event provided an ideal platform to highlight TRUSTFOOD’s mission: equipping small and medium-sized enterprises (SMEs) in the food supply chain with advanced digital skills, particularly in blockchain technology.
TRUSTFOOD, a collaborative initiative under the Digital Europe Programme, aims to upskill and reskill the agri-food workforce through specialized training courses. These courses focus on the practical applications of blockchain technology to enhance transparency, traceability, and trust across the food supply chain. By providing real-time, tamper-proof data, TRUSTFOOD empowers consumers, producers, and regulators to make informed decisions, fostering a safer and more sustainable food system.
Smart Agro Hub, a competence center in smart farming initiated by the Agricultural University of Athens, plays a pivotal role in the TRUSTFOOD project. With a team of highly qualified scientists and a robust infrastructure, Smart Agro Hub is committed to driving innovation and sustainability in agriculture through digital technologies. Their participation in BEYOND 2025 underscores their dedication to bridging the gap between academic research and practical applications in the agri-food sector.
At the expo, Smart Agro Hub engaged with a diverse audience, including industry professionals, academics, and policymakers, to discuss the transformative potential of blockchain in agriculture. The event facilitated meaningful conversations on how digital tools can address current challenges in the food supply chain, such as food fraud, inefficiencies, and lack of transparency.
The representation of TRUSTFOOD at BEYOND 2025 not only amplified the project’s visibility but also reinforced the importance of digital literacy in agriculture. As the sector navigates the complexities of the modern food system, initiatives like TRUSTFOOD are instrumental in preparing the workforce to leverage technology for improved outcomes.
